Vietnam’s Tuna exports (first 9 months 2026): $716 million

Driven by growing global demand for healthy and sustainable protein, Vietnam’s total tuna exports reached $716 million. As international retail chains and foodservice buyers adapt to changing market conditions, procurement priorities are rapidly shifting toward MSC-certified sustainability, portion-controlled packaging, and custom private label (OEM) solutions. This article explores current buyer trends in the canned and frozen tuna sector and presents our complete processing capabilities for B2B partners.

1. High demand for MSC sustainable certification

Environmental responsibility has moved from a niche preference to a core retail requirement. Supermarket chains across Europe and North America are expanding their eco-friendly lines, and exporters with certified sustainable catches (such as MSC) gain a clear advantage in winning long-term shelf space.

2. Rise of private label (OEM) products

Discount chains and major food retailers keep expanding their store-brand lines. By partnering directly with OEM processing factories, retailers offer competitive prices to consumers while protecting gross profit margins.

3. Portion-controlled cans & pouches

Single-serve small cans (e.g. 80g or 160g) and flexible pouches are growing in popularity. They suit busy, health-conscious consumers who want easy single-meal portions with zero food waste.

4. Flavor innovations & low-sodium options

Younger consumers want convenient, ready-to-eat meal additions. Ready-seasoned tuna (olive oil, herbs, chili) and low-salt formulations are driving higher retail unit sales.

Frozen Tuna Loins, Steaks & Saku

Premium Yellowfin processed into skinless, boneless loins, CO-treated or natural steaks, and uniform Saku blocks for sushi restaurants and retail display.

Tuna Cubes & Portion Cuts

Uniform, ready-to-use frozen cubes for poke bowl chains, caterers and ready-meal makers, cutting kitchen prep time.

Canned & Pouched Tuna

Skipjack and Yellowfin packed in brine, sunflower oil or extra virgin olive oil, in retail tins (80g, 160g) or 1kg pouches.

Turnkey Private Label (OEM)

Full package customization, from artwork design to nutrition labeling, tailored to local import requirements.

Why Partner with Meksea?