MEKSEA.COM – Vietnam fish cake and surimi exports recorded solid double-digit growth in 2025, reaching USD 327 million in the first 11 months. While some traditional markets showed signs of short-term adjustment, emerging demand from the EU and China & Hong Kong has reshaped export dynamics heading into 2026.

Vietnam fish cake and surimi exports: Export Growth Remains Strong but Uneven Across Markets

Vietnam fish cake and surimi exports: Export Growth Remains Strong but Uneven Across Markets

According to Vietnam Customs data cited by VASEP, Vietnam fish cake and surimi exports totaled USD 327 million in the first 11 months of 2025, up 22% year-on-year. November exports alone reached USD 35 million, marking a 5% increase compared to the same period last year.

Despite strong overall growth, export performance in November showed clear market divergence. While some traditional markets slowed due to inventory cycles and softer demand, several destinations continued to expand rapidly.

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EU and China & Hong Kong Emerge as Key Growth Drivers

The European Union became the most dynamic growth market, with export value reaching USD 32 million, accounting for 10% of total exports and surging 91% year-on-year. Lithuania stood out with USD 29 million, up 108%, representing the strongest growth among major EU markets.

At the same time, exports to China and Hong Kong increased by 46%, driven by strong demand from processing and distribution channels. These markets are expected to remain important growth engines, though competition is intensifying.

Competition Shifts Beyond Price as Exporters Prepare for 2026

Competition in the global fish cake and surimi market is increasingly shaped by factors beyond price. Exporters are now competing on:

• Convenience-oriented, ready-to-use products

• Consistent quality and stable supply capacity

• Compliance, traceability, and standardized documentation, especially for the EU

Looking ahead to 2026, the EU and China & Hong Kong are likely to continue driving growth, albeit with higher compliance and pricing pressure. Meanwhile, traditional markets such as South Korea and Thailand remain important but may experience short-term volatility, underscoring the need for flexible production and volume allocation strategies.

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Meksea – The Leading Seafood Distributor in Vietnam

Within this evolving competitive landscape, Meksea stands out as a reliable partner, supporting international buyers with stable surimi supply and export-ready product solutions. By maintaining strict quality control, transparent traceability, and compliance with international standards, Meksea is well positioned to meet the growing expectations of both traditional and high-standard markets.

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Meksea – The Leading Seafood Distributor in Vietnam

Don’t hesitate to contact us to explore more Vietnam  shrimp!

Mr. Hoang Duy – Commercial Director

Mobile/WhatsApp/Wechat: + 84 903 872 469

Email: hoang@mekseaconnection.com

Joy Nguyen  (Meksea Team)

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